Sbaina is a digital marketing professional with a bachelor's degree in business administration. With a background in leading inbound and outbound marketing campaigns and digital product launches across the UAE, Pakistan, and the US, Sbaina brings a global, tech-driven perspective to economic communications. She has spearheaded several high-impact initiatives at MCC, including email marketing campaigns, the firm’s LinkedIn Live sessions on price controls and WACC, the development of consumer-friendly economics courses on Eventbrite, website's optimisation, and the launch of MCC’s YouTube channel and podcasts. She plays a key role in transforming complex economic analysis into accessible visual content, using innovative formats such as GIFs and compelling graphics.
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