Sbaina Sajid is a Marketing Analyst at MCC Economics & Finance, leading website and LinkedIn content and outreach strategy and supporting the communication of economic and financial research. She manages website development and optimisation, integrating new tools, improving design and content structure, and strengthening visibility through SEO, AEO and GEO. Since joining MCC in March 2024, she has helped develop thought leadership publications and supported research promotion, email campaigns, LinkedIn Live sessions, economics courses, YouTube content and podcasts. Her design work turns complex data and research findings into clear, engaging presentations, graphics and visual content. She also uses AI-assisted research and prompt engineering to improve content development and marketing workflows. Sbaina brings marketing experience across technology, CRM consulting, digital agencies and consumer brands, serving audiences in Pakistan, the UAE and the United States. She holds a Bachelor of Business Administration and is currently pursuing an MS in PR and Advertising.