Evaluating Ofwat’s Innovation Fund

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Ofwat’s Innovation Fund has proved it can convene the water sector: over £140 million awarded to 74 water company-led innovations by the end of 2023–24, with every major company taking part. The unresolved problem is adoption: procurement rules and a risk-averse culture stop successful trials becoming deployed solutions. The Fund doubles to £400 million for 2025–30; whether that delivers depends on fixing adoption, not scale.

Since that 2023–24 snapshot the Fund has expanded substantially. Ofwat now reports more than £250 million awarded to 143 projects under what it now calls the Water Innovation Fund, against £600 million available across 2020–30. That total includes projects funded through the Water Efficiency Lab, so it is not directly comparable with the 2023–24 figures below. This article uses the 2023–24 reporting year as its analytical baseline, because it is the last period for which Ofwat published a full delivery record. Ofwat described that earlier position across the Fund's three competition streams:  

Through the Innovation in Water Challenge and the Water Breakthrough Challenge we have awarded over £140 million to 74 water company-led innovations. Through the Water Discovery Challenge, we have awarded £5.5 million and a package of non-financial support to help new innovations to launch and succeed in the water sector.

Source: Ofwat, Innovation Fund Annual Report 2024, July 2024.

Key Takeaways

  • Scale is settled. The Fund doubles to £400 million for 2025–30, taking the ten-year commitment to £600 million at about £2.13 per household per year.
  • Breadth is proven. Every major water company and over half of the new appointees have entered, with 178 organisations taking part in the Water Breakthrough Challenge.
  • Depth is not yet. Only 12 projects completed in 2023–24, so evidence on outcomes and replication remains thin.
  • Adoption is the bottleneck. Procurement rules and a risk-averse culture leave successful trials unadopted, and start-ups that fail to win work within five years move on or fold.

What kinds of projects has the Ofwat Innovation Fund backed?

A deliberately broad portfolio of water sector innovation projects, from process chemistry to artificial intelligence, rather than incremental efficiency work. The largest illustration is Biopolymers in the Circular Economy, a £6.2 million project led by United Utilities that aims to bring innovative solutions to sludge management by extracting naturally occurring polymers from wastewater treatment bacteria; these can replace fossil-derived polymers in water treatment, paints, coatings, biostimulants and fire retardants. Dark fibre for leak detection uses fibre optic cable already in the ground to detect leaks in water pipes, improving maintenance efficiency without new infrastructure. River Deep Mountain AI applies artificial intelligence to improve data collection on water-body pollution, supporting environmental improvement decisions.

Table 1. Three funded projects illustrating the range of the portfolio.

Three projects spanning treatment chemistry, asset reuse and data.

Project Led by What it does
Biopolymers in the Circular Economy (£6.2m) United Utilities Extracts naturally occurring polymers from wastewater treatment bacteria to replace fossil-derived polymers in water treatment, paints, coatings, biostimulants and fire retardants. Partners include Royal HaskoningDHV, Aquaminerals, Cellvation, Cranfield University, Glasgow Caledonian University, Severn Trent, South West Water and Yara.
Dark fibre for leak detection Water company consortium Uses fibre optic cable already in the ground to detect leaks in water pipes, improving maintenance efficiency without new infrastructure.
River Deep Mountain AI Water company consortium Applies artificial intelligence to improve data collection on water-body pollution, supporting environmental improvement decisions.

Source: Ofwat, Innovation Fund Annual Report 2024 , July 2024, and project pages on the Ofwat Innovation Fund website.

Why it matters. The portfolio’s range is deliberate: one changes what a treatment works produces, one reuses assets the sector already owns, and one improves what the sector can measure. These examples are consistent with the Fund’s objective of supporting transformational rather than business-as-usual innovation. Each also faces the same adoption barriers, because a successful trial is not a procurement decision.

Is the Ofwat Innovation Fund delivering results?

On breadth, clearly; on proven outcomes, it is still early. In 2023–24, 12 projects completed, two of them receiving further funding to develop their ideas beyond the original award, and another 16 were due to complete in 2024/25. Participation is sector-wide. In the same period, water companies led 38 entries to the Water Breakthrough Challenge, involving 178 organisations. Every major water company and over half of the new appointees (NAVs) have taken part in at least one entry. Ofwat publishes annual reports and open data on funded projects so that what one project learns is available to the whole sector.

We’ve seen 12 more projects conclude – several of which have progressed to develop their ideas further than originally funded, and bring these closer to delivering for customers, society and the environment […] With another 16 projects due in 2024/25, and this pipeline of work continuing well into the latter part of this decade, we expect to see more results delivered in the coming years than before.

Source: Ofwat, Innovation Fund Annual Report 2024, July 2024.

Table 2. The Innovation Fund at a glance, 2023-24.

Awards, delivery and participation across the Fund’s competition streams.

Measure Position, 2023–24
Awarded, main challenges Over £140 million to 74 water company-led projects, through the Innovation in Water Challenge and the Water Breakthrough Challenge
Awarded, Water Discovery Challenge £5.5 million plus non-financial support for innovators from outside the sector
Projects completed in 2023–24 12, of which two received further funding for the next stage of development
Due to complete in 2024/25 16 projects
Breakthrough participation 38 water company-led entries involving 178 organisations
Sector coverage Every major water company and over half of the new appointees (NAVs) involved in at least one entry

Source: Ofwat, Innovation Fund Annual Report 2024 , July 2024.

Why it matters. The breadth is the achievement so far: whole-of-sector participation and 178 partner organisations show the collaborative mechanism works. The depth is still to be proven. Only 12 projects completed in 2023–24, so evidence on outcomes, adoption and replication remains thin. That asymmetry is why the procurement and adoption-culture barriers matter more than the amount committed.

What is holding water sector innovation back?

Not the size of the cheque. Three barriers stand out in the water industry, and the first two matter most. Procurement rules obstruct both trialling and adopting new technology, particularly from smaller suppliers: many SMEs cannot meet water companies' supplier requirements, so a trial can succeed and go no further. Start-ups rarely survive five years without revenue, so those companies fold or move to another market, and the sector loses the capability. A risk-averse culture inside some companies slows adoption even where procurement is not the obstacle. Funding scale is the barrier Ofwat has most clearly addressed through the expansion of the Fund: it doubles to £400 million for 2025–30. Ofwat has also recognised the scaling problem and redesigned the second phase accordingly, with greater emphasis on scalability and deployability. The unresolved issue is whether those mechanisms will materially improve adoption, moving successful innovations beyond trials and into routine use across the sector.

From a technology company perspective an external barrier is that procurement of solutions from SMEs by water companies is challenging as many do not meet the supplier requirements. Even after successful trials, this can then leave the innovation left unadopted. Considering the startup life cycle of technology companies is under 5 years, this leads to them failing or moving in to a new market which is a loss to the water sector as a whole.

Source: stakeholder feedback reported in Ofwat, Innovation Fund Annual Report 2024, July 2024.

Figure 1. Ofwat Innovation Fund allowance by regulatory period.

The doubling to £400 million for 2025–30 was confirmed in January 2025 as part of the PR24 package.

Source: Ofwat, announcement of the £400 million fund for 2025–30 , 28 January 2025; Ofwat, PR24 final determinations, December 2024.

Why it matters. The decision to increase the Fund to £400 million for 2025–30 signals Ofwat’s continued commitment to innovation, but it should not be treated as evidence that the first phase was unambiguously successful. The second-phase approach retains the Fund while placing greater emphasis on scalability and deployability, bringing the ten-year total to £600 million. The cost to customers remains modest, at about £2.13 per household per year over 2025–30. The more important test is whether this larger and redesigned programme can translate funded innovation into sustained adoption across the sector.

What do water companies and innovators want changed?

Support for the Fund’s objectives is broad; the requests concern the path from award to adoption. Water companies emphasise streamlined processes and support for scaling solutions. Innovators value the opportunity but point to complex application procedures and unclear pathways to market. Some ask Ofwat to allow for risk and create space for implementation, rather than funding only fully developed solutions. For customers, the Fund will cost about £2.13 per household per year over 2025–30, as part of the £104 billion PR24 package Ofwat published in December 2024.

Within Innovate UK, we expect all projects to deliver an exploitation plan that outlines how the solution will be brought to market and commercialised. […] A similar approach could be undertaken by Ofwat to ensure that projects are considering how to share and expand the innovation beyond the project life, as well as how the projects are benefitting customers, society and the environment in real terms.

Source: stakeholder feedback reported in Ofwat, Innovation Fund Annual Report 2024, July 2024.

What should Ofwat change next?

Fix adoption before scale. The Ofwat Innovation Fund has proved it can convene the sector and finance ambitious projects; whether those projects change how the sector operates now depends on what happens after the trial ends. That, more than the size of the Fund, will determine whether the £400 million for 2025–30 delivers.

References

  1. MCC Economics & Finance. Our people. https://www.mcceconomics.co.uk/people
  2. Ofwat. (2023, July 20). Ofwat Innovation Fund annual report: Over £100m of projects funded and lessons learned. https://www.ofwat.gov.uk/ofwat-innovation-fund-annual-report-over-100m-of-projects-funded-and-lessons-learned/
  3. Ofwat. (2024). Ofwat Innovation Fund annual report 2024. https://www.ofwat.gov.uk/publication/ofwat-innovation-fund-annual-report-2024/
  4. Ofwat. (2025, January 28). Ofwat announces details of £400m fund to spur water sector transformation in next five years. https://www.ofwat.gov.uk/ofwat-announces-details-of-400m-fund-to-spur-water-sector-transformation-in-next-five-years/
  5. Ofwat. (2026, June 17). Innovation in the water sector. https://www.ofwat.gov.uk/regulated-companies/innovation-in-the-water-sector/
  6. Ofwat Innovation Fund. About the Ofwat Innovation Fund. Challenge Works. https://waterinnovation.challenges.org/ofwat-innovation-fund/
  7. Ofwat Innovation Fund. (2025, July). Publishable project updates, July 2025. Challenge Works. https://waterinnovation.challenges.org/wp-content/uploads/sites/3/2025/08/5.-July-2025-publishable-updates.pdf

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